courtesy of m_bartosch
If you are pondering the above, you’re one of many social media users overwhelmed by the arrival of recent social media obligations. It is perfectly natural to be fatigued, especially when learning and establishing a new type of business operation into your daily workload. Overtime, your fatigue will reduce as you incorporate your social media activities into a weekly routine.
Now, what you need to do is conduct Social Media mitigation.
Don’t worry this won’t involve joining another social network, or activating an on-line scheduling tool!
Social media mitigation is the choice of what social media venues a user needs to be interacting with on-line. Mitigation is the emergency management concept of reducing a hazard before it becomes dangerous. What one does with social media mitigation is reduce their social media interactions to still meet the needs of their goals while reducing their fatigue levels. In short, pick and choose what social media networks, medium, and on-line communities one wants to be involved within. In addition, make these decisions based around your planned goals, and reach.
Here are great social media mitigation ideas that will allow you to prune your social media tree down to a manageable shrub that decreases fatigue while focusing on content and interactions that matter to your goals.
-Limit your on-line interactions to 1 or 2 social networks or social operation systems. Don’t due what is popular, be a part of conversations on networks where your customer and prospects may hang out. Listening and analyzing data on networks is the best way to determine where to build a profile and participate. I encourage my clients to learn the in’s and out’s of a particular social network or social operation system before moving onto the next one.
-Limit your niche on-line community involvement to 2 communities. Join and focus on communities where your customers are. If you sell hearing aids, there is a strong possibility your target audience may not be part of an on-line surfing community. Perhaps a Baby Boomer community will suit your business needs and allow great customer engagement.
-Schedule certain times of the day or days of the week to conduct your social media activities. Remember many of the social networks and venues do have e-mail reminders when someone comments on a discussion or direct messages your profile. Perhaps on Tuesday and Thursday, answer questions and comment on discussions on LiknkedIn. On Monday and Friday, post and participate on niche communities or create and share videos on YouTube. On Saturday or Sunday, write your blog.
-Take a couple of hours out of the week to brainstorm and build messages and content for your social media engagement activities. Great content to show off your expertise can be derived from current news events, new rules or regulations to your industry, product reviews, questions during networking events, or a competitiors debacle. Think vertically when creating content.
-Choose the right medium for your social media activities. Your choices vary from video to blogging to podcasting. Choose the medium that will be easy for you to implement, and where you current or potential customers may exist. Your content will be a balancing act of experimenting and discovery what works for your brand followers.
-Perhaps social media should not be part of your marketing mix right now! This new type of media involves time and attention to detail and building relationships with on-line participants. If you are “One Man Band” business this could be very difficult to accomplish. It is hard to prospect, work, and plan ahead when running a business by yourself. Research social media and wait 6 months and try again!
-Remember quality is important in the social media, not quantity. Make your on-line contact memorable and interesting. Through interest in your content, will build your expertise within your social networks and on-line communities.
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