Have you determined where your businesses main social media headquarters (HQ) will be located?
Your main social media HQ can be your business website, blog, or any of the on-line profiles one creates on the many social networks or communities within the social web. Your main social media HQ is where your business wants to drive people for increased engagement and transactional activities.
Your on-line profiles or business pages, on-line participation, blogs, content, or specialty landing pages should all point to your main social media HQ!
Not only should calls to action be placed on your main social media HQ, but placed in profiles and blog postings! If you tell your friends, followers, or customers what you want them to do, they will do it!
Where and what is your social media HQ? Is it relevant to your calls to action on your on-line profiles? Are you running one different call to action from each profile or one generalized call to action from all profiles?
Are you tracking and analyzing the traffic to your main social media HQ from your on-line profiles?
