Do You Know…Your Owned and Operated Media (O&O)?
Sometimes this is called invested media. Your Owned and Operated media entails websites, landing pages, blogs, and content created media such as podcasts, webinars, videos, e-books , white papers, photos, on-line communities, groups, and blog postings.
Some of your Owned and Operated Media such as videos, webinars, and e-books are created as promotional on-line marketing material. These marketing materials should be shared with your friends, followers, or prospects. Make these materials free and easy to share.
Day one, Owned and Operated media should be focused on creating an image or personality reflective of your on-line and off-line actions. Remember, brands can have personalities outside of the company culture. Some companies Owned and Operated media will run as many as 50 different on-line/off-line personalities for their brands!
Owned and operated media is planned, created, operated, and maintained by one company. With Internet marketing and present social media venues, consultants and contractors are used. Inside most businesses, the Owned and Operated media is ran by the owner or a combination of three departments-sales, IT, and marketing/PR!
The term “Owned and Operated” media comes from television and radio broadcasting who used the term to define a property owned by the corporation against those TV/Radio properties owned by a 3rd party business, or affiliates.
How many Owned and Operated Mediums does your company deploy in Internet marketing,e-commerce, or social media venues?
How do you operate them? Do you operate them with strategic business goals in mind?
