Don't be scared of putting all you eggs in one basket when creating historical culture for your fans.
Have you ever considered creating a historical culture from what your fans, friends, and followers create and discuss on-line?
Yes, I am suggesting you occasionally throw caution to the wind and give your fans what they want provided it gives your brand heightened awareness you couldn’t pay for from any type of advertising and mobile marketing campaign.
Remember, culture is what drives most social media interactions and what your fans will remember during a point of need. Some cultures are even habit forming and become forms of social proof and gameification. Down the road your commercials, your advertising, or marketing should start to evolve into forms of social media unexpected by your fans.
For years I have been a fan of the movie Alien. One of the big plot lines in this movie was the irresponsible actions of the dreaded “Company”. It was “The Company” that sent so many of the characters in the Alien series to their deaths. The Company is a soulless and faceless organization focused on attaining its goals at any costs. It wasn’t until the early 2000′s movie fans actually got a name for “The Company”. Now called Weyland-Yutani Corporation, it uses the slogan: Building Better Worlds.
Many thought the Alien movie series was dead until last year when rumors erupted about a new movie being created called Prometheus. Prometheus has strains related to the original Alien movie. Also, other rumors pointed to the fact that it could be an Alien prequel. Again, the dreaded “company” is a presence throughout this movie according to production notes.
Then, about a week ago, the 20th Century Fox Film Corporation released this very intriguing TED video based in the year 2027.
Further, several days ago, another feature appeared on a website entitled Weyland Industries.
It is very apparent the 20th Century Fox Film Corporation is going to give their fans historical culture about the dreaded “Company”. They too have been scanning the communities and fan blogs over the alien movies. They listened to what the fans of these movies wanted through social media monitoring and gave the fans a historical culture about Weyland Industries. Also, a very unique way to promote their new movie Prometheus.
If you choose to give your fans historical culture off their conversations, do consider the below pros and caveats:
- Do use this tactic for entertainment only
- Don’t create a fan based historical culture that openly attacks anyone
- Do allow this culture’s shelf-life to exist for no longer than a year
- Don’t allow your fans to ever control and engage this type of campaign in your name
- This will be an expensive endeavor..well worth the money
- Make a point of giving this historical culture a face or historical frame of reference
- Tell all stakeholders and employees in your company what you are doing
- Do create a page on your website telling readers and fans this is a fictional historical culture created by..
Have you created a historical culture for your businesses products or services off the on-line conversations of your audiences?
Posted from Tucson, Arizona, United States.
