Podcasting offers your listeners the choice of when to listen to your expertise!
Looking for a way to share your expertise with prospects that allows them to engage with your expertise at a time they choose?
Both small and large businesses are facing a large social media menu of technological choices to try to reach potential clients, influential bloggers, or corporate decision makers, but podcasts still stand out as a way to personalize your social media.
In short, podcasting is the Internet’s radio broadcasting medium. At first, podcasts could only be downloaded onto and listened thru Apple based Ipod, Iphone or Ipad technologies. With the explosion of their on-line popularity, podcasts NOWcan be shared in many on-line venues using many different types of distribution technologies from RSS to e-mail based attachments. Today, smartphones and computer technologies today have the ability to play this audio-based medium.
Podcasts offer a very unique way to customize and share your expertise at a technological level most people are using in their daily lives. Podcasts are pre-recorded radio shows edited to share information, and entertain your consumers. Podcasts can be placed on websites, within corporate on-line media centers, or shared through Twitter tweets. Some podcasts can be used in conjunction with blogs .
Since podcasts are a self-contained digitial objects, they offer the freedom of choice when they can be listened to by the consumer.Most podcasts run under 20 minutes and focus on one type of subject matter at a time. Many podcasts are listened to while driving to work, working out, or cooking dinner.
FYI-Webinars are live streaming special events dealing with education, meetings, or entertainment. They run up to an hour long and allow audiences the real-time ability to participate with the hosts or producers of the webcast by asking questions over the phone or by text. Most webinars are recorded and then shared later on as podcasts.
How can you tell if your company, your expertise, or products should conduct podcasting? Check out below!
-Does your product or business expertise transfer over easily to listeners? Do you and your employees have the ability to talk to novices clearly and accurately about your product or services without industry jargon?
-Do you or any of your employees presently use podcasting and understand the positives and negatives of this technology? Do any of your employees conduct podcasting production activities?
-Do you or your employees know how to script radio or podcasting shows? Does your business operation have the ability to sustain podcasting productions?
-Is any of your present competitors conducting podcasting?What are they doing and are they having any success? Are any of your business associates or customers conducting podcasting? What is the their success?
-Determine if your expertise or product expertise is easily sharable with the general audience?Whom in your client base and audience would be engaged by podcasting?
-Do you know your prospects or clients problems? Can you solve their problems through a podcast?
-Could your expertise with your products allow for weekly ” How-To”, informational or interview based shows over your products?
-Are you in a volatile industry?Does your company experience many recalls or negative press due to your products or expertise. Podcasts can be created to enhance a media campaign. Remember, you control your podcasts and what is in the programming.
-Like all types of media, podcasting will requires an investment in communication and recording equipment, and on-line storage. Most podcasting equipment will run a user under $2000.00 dollars. Many resources are available to novices and podcasting technology updating.
-What other issues could podcasting accomplish other than on-line marketing and visibility for your company? Perhaps internal communications for stockholders, employees, affiliates..or those who can’t make meetings.
Podcasting offers a very unique and cleverly packaged way to reach your audience. Podcasting requires planning, time, and a commitment to long term content creation within your organization.
Is your podcasting right for your company? Do share!
