SOCIAL MEDIA TIP SHEET
What Social Media can accomplish:
-customer service
-customer engagement
-sales/promotion
-real-time news and events
-employee recruitment and retention
-brand management and intelligence
-competitor brand management and intelligence
Basic Social Media Concepts:
-Social media is about enabling conversations.
-These conversations cannot be controlled.
-Social media conversations can be influenced.
-Social media conversations are driven by what a particular participant offers the on-line communities they participate within. Participants create and share compelling multi-media content.
-Social media activities should be conducted with transparency or authenticity.
-Social media conversations are driven by the on-line participants. Conversations will be positive, neutral or negative depending on the participants.
-As an on-line participant you are responsible for conducting your own on-line identity activities and brand management.
Social media participant security
-Do not share content-videos, blogs, pictures, podcasts, e-mail, and comments etc.-that you don’t want the whole world, your mother, or your boss to see.
-Like regular e-commerce activities, do not openly post important information on various social networking sites. For example, bank and credit info, hours of operation, home addresses and telephone numbers, vacation dates, you and your children’s schedules. Conduct yourself as being at a cocktail party.
-Get to know who your followers or participants are on-line. If they are not filling out their on-line profiles, they are not being transparent with other participants. Most social media participants have filled out various profiles on multiple sites. This activity builds transparency with on-line participants!
-Run Google Alerts to assist in your own band management activities. Google Alerts sends e-mail alerts to your inbox. Google alerts can be used to monitor many social media platforms and multimedia content. When setting up the alert, choose “comprehensive” search and have it sent once a day!
Social Networking site etiquette:
-Fill-out the profile completely, include a picture of yourself or logo.
-Participate in your on-line social networking communities. Do not sit “dark”. Participate by asking and answering forum questions. Place thought leadership blogs on the site. One who participates will build credibility among community members.
-Create, post, and share content that is compelling and unique to your particular community audience. Remember, your content will be both liked and disliked by members of the community. If liked, continue to create compelling posts. If disliked, learn from the on-line consensus or stand with your opinion. Again, participants cannot control other participant’s conversations.
- These sites or platforms are not instantaneous on-line sales tools! Participants try to influence the interaction of other participants with their identities, business, or cause.
Twitter etiquette:
-See Twitter as an informal form of social and business interaction.
-This micro blogging tool is not about the number of followers. It’s about the quality of your followers and the on-line relationships.
-Twitter is an opt-in service. One can watch the public timeline and participate, or not!
-Tweets are the 140 character messages sent into the timeline or to followers. Retweets are messages sent to you originally. Then, you resend them to your followers if you think the followers will like the content.
-Twitter participant’s control who they choose to follow, unfollow, block, direct message, etc.
-Be part of the conversation, and be the conversation.
-On twitter, one can comment, ask questions, share links and pictures, and share compelling ideas.
-Don’t overwhelm followers with constantly selling products, services, or company information. Allow one in eight tweets to be about sales/promotions or products.
-DON’T TWEET AND DRIVE!
