Do you remember to use your Twitter hashtags throughout your marketing campaigns?
Many social media users are familiar with the Twitter hashtag. For those who are new to social media, a hashtag is a way to identify and track conversations on Twitter using a product name, complaint issue, or special event title. Hashtags are created by Twitter users to allow other tweets searching for relevant conversations. The following are great examples of hashtags: #binladendead , #tucson , #chevy, and #obama.
Your hashtag usage should be integrated not only into your Twitter campaigns but into your overall marketing strategies. Remember, most hashtags being used reflect the name of your product, your company, or a well known issue or problem. Some hashtag creations will attack the credibility of your organization.
Outside identifying and targeting conversations on Twitter, hashtags can be continued into the following :
- Create a Twitter hashtag with your name. Place on your business card. Place on your on-line profiles.
- Place hashtags in the descriptive text for all types of your shared social media.
- Create your own positive and negative hashtags and place on your website, your advertising, and your TV commercials.
- Place on promotional products.
- Place on business correspondence, billing, packaging, and Slideshare presentations.
- Leave them in replies on discussion boards allowing fans and detractors to try to reach you using these hashtags.
- Your placement of hashtags will allow stronger search engine optimization and stronger search engine results.
Your hashtags are a great portable way for businesses to increase their inbound and outbound marketing success!
What other ways do you use Twitter hashtags? Do you find that hashtags serve as wonderful portable reminders?
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